/* ============================================================
   Southern Rooted — Active Relief Cream
   Palette: stark navy / red / white, sport-oriented
   ============================================================ */

:root {
	/* Brand colors */
	--color-navy: #083a58;
	--color-navy-deep: #062a41;
	--color-red: #a11212;
	--color-red-hover: #8a0e0e;
	--color-powder: #a5cacd;
	--color-surface: #edeef4;
	--color-charcoal: #2e2b26;
	--color-white: #ffffff;

	/* Semantic */
	--bg-dark: var(--color-navy);
	--bg-light: var(--color-surface);
	--text-dark: var(--color-charcoal);
	--text-light: var(--color-white);
	--accent: var(--color-red);
	--line-dark: rgba(255, 255, 255, 0.12);
	--line-light: rgba(8, 58, 88, 0.1);

	/* Type */
	--font-display: "Spectral", Georgia, serif;
	--font-sans:
		"Source Sans 3", -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
	--font-stat: "Roboto Slab", Georgia, serif;

	/* Radius */
	--radius-sm: 6px;
	--radius-md: 12px;
	--radius-lg: 20px;
	--radius-xl: 32px;

	/* Layout */
	--max: 1200px;
	--max-prose: 1024px;
}

* {
	box-sizing: border-box;
}

html {
	scroll-behavior: smooth;
}

body {
	margin: 0;
	font-family: var(--font-sans);
	background: var(--color-white);
	color: var(--text-dark);
	line-height: 1.6;
	-webkit-font-smoothing: antialiased;
	-moz-osx-font-smoothing: grayscale;
}

img {
	max-width: 100%;
	display: block;
}

.tm {
	font-size: 0.5em;
	vertical-align: 0.6em;
	line-height: 0;
	margin-left: 1px;
	font-weight: 500;
}

/* ============================================================
   Typography
   ============================================================ */

h1,
h2,
h3,
h4 {
	margin: 0 0 0.4em;
	color: inherit;
	font-family: var(--font-sans);
	font-weight: 700;
	line-height: 1.2;
	letter-spacing: -0.005em;
}

h1 {
	font-family: var(--font-display);
	font-weight: 600;
	font-size: clamp(2.6rem, 5.2vw, 3.75rem); /* 56-64px */
	line-height: 1.1;
	letter-spacing: -0.01em;
}

h2 {
	font-size: clamp(2rem, 3.6vw, 2.6rem); /* 36-44px */
}

h3 {
	font-size: 1.5rem; /* 24px */
	font-weight: 600;
}

h4 {
	font-size: 1.05rem;
	font-weight: 700;
	letter-spacing: 0.005em;
}

p {
	margin: 0 0 1em;
}

.container {
	max-width: var(--max);
	margin: 0 auto;
	padding: 0 24px;
}

.section-eyebrow,
.eyebrow {
	font-family: var(--font-sans);
	font-size: 0.78rem;
	font-weight: 600;
	letter-spacing: 0.08em;
	text-transform: uppercase;
	color: var(--accent);
	margin: 0 0 1.4em;
	display: inline-block;
}

.section-lede {
	font-size: 1.125rem;
	line-height: 1.6;
	color: var(--text-dark);
	max-width: 62ch;
	margin: 0 0 32px;
}

/* ============================================================
   Buttons
   ============================================================ */

.btn {
	display: inline-block;
	font-family: var(--font-sans);
	font-weight: 600;
	font-size: 1rem;
	letter-spacing: 0.01em;
	padding: 14px 28px;
	border-radius: var(--radius-md);
	border: 1.5px solid transparent;
	text-decoration: none;
	cursor: pointer;
	transition:
		background 0.15s ease,
		color 0.15s ease,
		border-color 0.15s ease;
}

.btn-primary {
	background: var(--color-red);
	color: var(--color-white);
}
.btn-primary:hover {
	background: var(--color-red-hover);
}

.btn-secondary {
	background: transparent;
	color: var(--color-white);
	border-color: var(--color-powder);
}
.btn-secondary:hover {
	background: rgba(165, 202, 205, 0.12);
}

.btn-block {
	width: 100%;
	padding: 16px 28px;
	font-size: 1.05rem;
}

/* On light backgrounds, secondary buttons need different colors */
.solution .btn-secondary,
.differentiation .btn-secondary {
	color: var(--color-navy);
	border-color: var(--color-navy);
}

/* ============================================================
   Header
   ============================================================ */

.site-header {
	display: flex;
	justify-content: space-between;
	align-items: center;
	padding: 18px 32px;
	position: sticky;
	top: 0;
	background: var(--color-navy);
	border-bottom: 1px solid var(--line-dark);
	z-index: 50;
}

.brand {
	display: flex;
	align-items: center;
	gap: 12px;
	text-decoration: none;
	color: var(--color-white);
	font-family: var(--font-sans);
	font-weight: 700;
	font-size: 1.05rem;
	letter-spacing: 0.02em;
}

.brand img {
	height: 36px;
	width: 36px;
	border-radius: 50%;
	object-fit: cover;
	background: var(--color-white);
	padding: 2px;
}

.site-header nav {
	display: flex;
	gap: 28px;
	align-items: center;
}

.site-header nav a {
	text-decoration: none;
	color: var(--color-white);
	font-size: 0.95rem;
	font-weight: 500;
	opacity: 0.85;
	transition:
		opacity 0.15s ease,
		color 0.15s ease;
}

.site-header nav a:hover {
	opacity: 1;
}

.site-header nav .nav-cta {
	background: var(--color-red);
	color: var(--color-white);
	padding: 9px 20px;
	border-radius: var(--radius-md);
	opacity: 1;
	transition: background 0.15s ease;
}
.site-header nav .nav-cta:hover {
	background: var(--color-red-hover);
}

/* ============================================================
   Hero
   ============================================================ */

.hero {
	background: var(--color-navy);
	color: var(--color-white);
	padding: 80px 0 0;
}

.hero-grid {
	max-width: var(--max);
	margin: 0 auto;
	padding: 0 24px;
	display: grid;
	grid-template-columns: 1.1fr 0.9fr;
	gap: 64px;
	align-items: center;
}

.hero-content .eyebrow {
	color: var(--color-powder);
}

.hero-content h1 {
	color: var(--color-white);
	margin-bottom: 24px;
}

.hero-content .lede {
	font-size: 1.18rem;
	line-height: 1.6;
	color: rgba(255, 255, 255, 0.85);
	max-width: 52ch;
	margin-bottom: 36px;
}

.hero-ctas {
	display: flex;
	gap: 14px;
	flex-wrap: wrap;
	margin-bottom: 0;
}

/* Hero media: single composed image (golfer + product) */
.hero-media {
	position: relative;
	width: 100%;
	max-width: 540px;
	margin-left: auto;
}

.hero-image {
	width: 100%;
	height: auto;
	display: block;
}

.hero {
	padding-bottom: 80px;
}

/* ============================================================
   Problem (light surface)
   ============================================================ */

.problem {
	background: var(--color-surface);
	color: var(--text-dark);
	padding: 96px 0;
}

.problem h2 {
	color: var(--color-navy);
}

.problem-stats {
	margin-top: 56px;
	display: grid;
	grid-template-columns: repeat(3, 1fr);
	gap: 32px;
}

.problem-stat {
	display: flex;
	flex-direction: column;
	align-items: flex-start;
}

.problem-stat-num {
	font-family: var(--font-stat);
	font-style: italic;
	font-weight: 700;
	font-size: clamp(3.5rem, 6vw, 4.75rem);
	line-height: 1;
	color: var(--color-red);
	letter-spacing: -0.02em;
	margin-bottom: 16px;
}
.problem-stat-num span {
	font-size: 0.55em;
	color: var(--color-navy);
	margin-left: 4px;
}

.problem-stat-label {
	font-size: 0.78rem;
	font-weight: 600;
	letter-spacing: 0.08em;
	text-transform: uppercase;
	color: var(--color-navy);
	margin-bottom: 8px;
}

.problem-stat p {
	margin: 0;
	color: var(--text-dark);
	opacity: 0.78;
	font-size: 0.95rem;
	max-width: 32ch;
}

/* ============================================================
   Solution (white)
   ============================================================ */

.solution {
	padding: 96px 0;
	background: var(--color-white);
}

.solution h2 {
	color: var(--color-navy);
}

.solution .section-lede {
	margin-bottom: 32px;
}

.star-list {
	list-style: none;
	padding: 0;
	margin: 0;
	display: grid;
	gap: 14px;
	max-width: 62ch;
}

.star-list li {
	display: flex;
	align-items: center;
	gap: 14px;
	font-size: 1.05rem;
	color: var(--text-dark);
}

.star-list svg {
	flex-shrink: 0;
	fill: var(--color-red);
}

/* ============================================================
   Differentiation (comparison)
   ============================================================ */

.differentiation {
	padding: 0 0 96px;
	background: var(--color-white);
}

.comparison {
	margin-top: 32px;
	background: var(--color-white);
	border: 1px solid var(--line-light);
	border-radius: var(--radius-lg);
	overflow: hidden;
}

.comp-row {
	display: grid;
	grid-template-columns: 1.1fr 1.4fr 1fr 1fr;
	border-top: 1px solid var(--line-light);
}
.comp-row:first-child {
	border-top: none;
}

.comp-row > div {
	padding: 18px 22px;
	font-size: 0.95rem;
	color: var(--text-dark);
	display: flex;
	align-items: center;
}

.comp-row.comp-head {
	background: var(--color-surface);
	font-weight: 700;
	color: var(--color-navy);
	letter-spacing: 0.08em;
	text-transform: uppercase;
}
.comp-row.comp-head > div {
	padding: 16px 22px;
	font-size: 0.78rem;
}

.comp-attr {
	font-weight: 700;
	color: var(--color-navy);
}

.comp-us {
	background: rgba(8, 58, 88, 0.04);
	font-weight: 600;
	color: var(--color-navy);
}

.comp-head .comp-us {
	background: var(--color-navy);
	color: var(--color-white);
}

/* ============================================================
   Traction (navy)
   ============================================================ */

.traction {
	background: var(--color-navy);
	color: var(--color-white);
	padding: 96px 0;
}

.traction h2 {
	color: var(--color-white);
}
.traction .section-eyebrow {
	color: var(--color-powder);
}
.traction .section-lede {
	color: rgba(255, 255, 255, 0.85);
}

.stats {
	margin-top: 40px;
	display: grid;
	grid-template-columns: repeat(3, 1fr);
	gap: 32px;
}

.stat {
	display: flex;
	flex-direction: column;
	align-items: flex-start;
}

.stat-num {
	font-family: var(--font-stat);
	font-style: italic;
	font-weight: 700;
	font-size: clamp(3.5rem, 6vw, 4.75rem); /* 56-76px */
	line-height: 1;
	color: var(--color-red);
	letter-spacing: -0.02em;
	margin-bottom: 16px;
}

.stat-denom {
	font-size: 0.5em;
	color: var(--color-powder);
	margin-left: 4px;
}

.stat-label {
	font-size: 0.78rem;
	font-weight: 600;
	letter-spacing: 0.08em;
	text-transform: uppercase;
	color: var(--color-powder);
	margin-bottom: 8px;
}

.stat p {
	margin: 0;
	color: rgba(255, 255, 255, 0.75);
	font-size: 0.95rem;
}

.traction-foot {
	margin-top: 56px;
	text-align: center;
	color: rgba(255, 255, 255, 0.75);
	max-width: 60ch;
	margin-left: auto;
	margin-right: auto;
	font-size: 1rem;
}

/* ============================================================
   Founders (white)
   ============================================================ */

.founders {
	background: var(--color-white);
	padding: 96px 0;
}

.founders h2 {
	color: var(--color-navy);
}

.founder-grid {
	margin-top: 48px;
	display: grid;
	grid-template-columns: repeat(3, 1fr);
	gap: 32px;
}

.founder {
	text-align: center;
}

.founder-photo {
	width: 160px;
	height: 160px;
	border-radius: 50%;
	object-fit: cover;
	margin: 0 auto 20px;
	background: var(--color-surface);
}

.founder h3 {
	color: var(--color-navy);
	margin-bottom: 4px;
}

.founder-role {
	color: var(--color-red);
	font-size: 0.78rem;
	font-weight: 600;
	text-transform: uppercase;
	letter-spacing: 0.08em;
	margin-bottom: 12px;
}

.founder p {
	color: var(--text-dark);
	opacity: 0.78;
	font-size: 0.95rem;
}

/* ============================================================
   Rooted In Care (light surface)
   ============================================================ */

.ric {
	background: var(--color-surface);
	color: var(--text-dark);
	padding: 96px 0;
}

.ric h2 {
	color: var(--color-navy);
}

.ric .section-eyebrow {
	color: var(--color-red);
}

.ric-flow {
	list-style: none;
	padding: 0;
	margin: 56px 0 56px;
	display: grid;
	grid-template-columns: repeat(4, 1fr);
	gap: 20px;
	counter-reset: ric;
}

.ric-step {
	background: var(--color-white);
	padding: 28px 24px 24px;
	border-radius: var(--radius-lg);
	border: 1px solid var(--line-light);
	position: relative;
}

.ric-step-num {
	display: inline-block;
	font-family: var(--font-stat);
	font-style: italic;
	font-weight: 700;
	font-size: 1.5rem;
	color: var(--color-red);
	margin-bottom: 12px;
	line-height: 1;
}

.ric-step h4 {
	color: var(--color-navy);
	margin: 0 0 6px;
	font-size: 1.05rem;
}

.ric-step p {
	margin: 0;
	font-size: 0.92rem;
	color: var(--text-dark);
	opacity: 0.8;
	line-height: 1.55;
}

.ric-quote {
	margin: 0;
	padding: 32px 36px;
	background: var(--color-navy);
	color: var(--color-white);
	border-radius: var(--radius-lg);
	border-left: 4px solid var(--color-red);
	font-family: var(--font-display);
	font-weight: 500;
	font-size: 1.25rem;
	line-height: 1.5;
	letter-spacing: -0.005em;
	max-width: 800px;
}

.ric-quote cite {
	display: block;
	margin-top: 12px;
	font-family: var(--font-sans);
	font-style: normal;
	font-size: 0.85rem;
	font-weight: 600;
	letter-spacing: 0.08em;
	text-transform: uppercase;
	color: var(--color-powder);
}

/* ============================================================
   Movement / Pre-sale (navy)
   ============================================================ */

.movement {
	background: var(--color-navy);
	color: var(--color-white);
	padding: 96px 0;
}

.movement h2 {
	color: var(--color-white);
}
.movement .section-eyebrow {
	color: var(--color-powder);
}
.movement .section-lede {
	color: rgba(255, 255, 255, 0.85);
	margin-bottom: 40px;
}

.presale-form {
	background: var(--color-white);
	color: var(--text-dark);
	padding: 36px;
	border-radius: var(--radius-lg);
	max-width: 720px;
}

.presale-form .row {
	display: grid;
	grid-template-columns: 1fr 1fr;
	gap: 18px;
	margin-bottom: 18px;
}

.presale-form label {
	display: block;
	font-family: var(--font-sans);
	font-size: 0.88rem;
	color: var(--color-navy);
}

.presale-form label.full {
	display: block;
	margin-bottom: 24px;
}

.presale-form span {
	display: block;
	margin-bottom: 6px;
	text-transform: uppercase;
	letter-spacing: 0.08em;
	font-size: 0.72rem;
	font-weight: 600;
	color: var(--color-navy);
}

.presale-form input,
.presale-form select,
.presale-form textarea {
	width: 100%;
	padding: 12px 14px;
	border: 1.5px solid var(--line-light);
	border-radius: var(--radius-md);
	font-family: inherit;
	font-size: 1rem;
	background: var(--color-white);
	color: var(--text-dark);
	transition: border-color 0.15s ease;
}

.presale-form input:focus,
.presale-form select:focus,
.presale-form textarea:focus {
	outline: none;
	border-color: var(--color-navy);
}

.presale-form textarea {
	resize: vertical;
}

.form-fineprint {
	text-align: center;
	font-size: 0.85rem;
	color: var(--color-charcoal);
	opacity: 0.7;
	margin: 14px 0 0;
}

.form-error {
	text-align: center;
	font-size: 0.92rem;
	color: var(--color-red);
	font-weight: 600;
	margin: 14px 0 0;
}

.presale-form input.hp-field {
	position: absolute;
	left: -9999px;
	width: 1px;
	height: 1px;
	padding: 0;
	border: 0;
	opacity: 0;
	pointer-events: none;
}

.btn:disabled {
	opacity: 0.7;
	cursor: not-allowed;
}

.presale-success {
	background: var(--color-white);
	color: var(--text-dark);
	padding: 48px 36px;
	border-radius: var(--radius-lg);
	max-width: 720px;
	text-align: center;
}

.presale-success h3 {
	color: var(--color-navy);
	font-size: 2rem;
	margin-bottom: 8px;
}

/* ============================================================
   Footer (deep navy)
   ============================================================ */

.site-footer {
	background: var(--color-navy-deep);
	color: rgba(255, 255, 255, 0.65);
	padding: 56px 0 40px;
	text-align: center;
}

.footer-brand {
	display: inline-flex;
	align-items: center;
	gap: 12px;
	margin-bottom: 16px;
	color: var(--color-white);
	font-family: var(--font-sans);
	font-weight: 700;
	font-size: 1.05rem;
	letter-spacing: 0.02em;
}

.footer-brand img {
	height: 32px;
	width: 32px;
	border-radius: 50%;
	background: var(--color-white);
	padding: 2px;
}

.site-footer p {
	margin: 6px 0;
	font-size: 0.9rem;
}

.site-footer p.footer-fineprint {
	font-size: 0.8rem;
	opacity: 0.7;
	max-width: 60ch;
	margin-left: auto;
	margin-right: auto;
	text-align: center;
}

/* ============================================================
   Responsive
   ============================================================ */

@media (max-width: 960px) {
	.hero {
		padding: 56px 0 64px;
	}
	.hero-grid {
		grid-template-columns: 1fr;
		gap: 56px;
		text-align: left;
	}
	.hero-media {
		order: -1;
		margin: 0 auto;
		max-width: 440px;
	}

	.problem,
	.solution,
	.differentiation,
	.traction,
	.founders,
	.ric,
	.movement {
		padding: 64px 0;
	}
	.differentiation {
		padding-top: 0;
	}

	.problem-stats {
		grid-template-columns: 1fr;
		gap: 40px;
	}
	.stats {
		grid-template-columns: 1fr;
		gap: 40px;
	}
	.founder-grid {
		grid-template-columns: 1fr;
		gap: 40px;
	}
	.ric-flow {
		grid-template-columns: repeat(2, 1fr);
	}

	.comp-row {
		grid-template-columns: 1fr 1fr;
	}
	.comp-row > div:nth-child(3),
	.comp-row > div:nth-child(4) {
		display: none;
	}

	.presale-form .row {
		grid-template-columns: 1fr;
	}
	.presale-form {
		padding: 24px;
	}

	.site-header {
		flex-wrap: wrap;
		gap: 12px;
		padding: 14px 20px;
	}
	.site-header nav {
		gap: 16px;
		font-size: 0.9rem;
		flex-wrap: wrap;
	}

	.ric-quote {
		padding: 24px 24px;
		font-size: 1.1rem;
	}
}

@media (max-width: 520px) {
	.site-header nav a:not(.nav-cta) {
		display: none;
	}
	.ric-flow {
		grid-template-columns: 1fr;
	}
}
