Southern Rooted
Active Relief · Pre-Sale Open
It's Better™ Pain Relief Cream — clean, fast, non-greasy. The first product from Southern Rooted, a community built for golfers, athletes, and active adults who refuse to slow down.
01 / The Problem
When one part of you hurts, another overcompensates — and your swing, your stride, or your day pays the price. The active life deserves better than what's on the shelf.
Affected by musculoskeletal pain.
Experience pain or injury in their lifetime.
Of force on the spine in a single golf swing.
02 / The Solution
We didn't reinvent pain relief — we made it better. A balanced cooling-to-warming profile that loosens, soothes, and quickly relieves targeted pain. No grease. No overpowering scent. Apply, get back out there.
03 / The Difference
04 / The Numbers
Across early hands-on testers
Of survey respondents
Strong pre-launch intent
Strong perceived effectiveness, meaningful pain reduction after use, and clear pre-launch purchase intent.
05 / The Founders
Three founders, one mission: build a community for active adults across the Gulf Coast — and start with a product that actually works.
Co-Founder
MBA, B.S. Professional Health Sciences — University of South Alabama.
Co-Founder
B.S. Business Management — University of South Alabama.
Co-Founder
B.S. Sociology — University of Montevallo. Owner, Bayside Appraisal.
06 / Rooted In Care
A portion of every order funds Rooted In Care — a give-back program that partners with local organizations to put pain relief in the hands of underserved communities. Cream is one solution. Community is the bigger one.
A percentage of yearly net profits is allocated to R.I.C.
RIC balances convert to units, distributed through one local partner.
Track output through partners and gather community feedback by survey.
Evaluate, refine the model, and grow the partner network.
"The more you are thankful for what you have, the more you will have to be thankful for." — Zig Ziglar
07 / The Movement
Reserve your tube of It's Better™ — and be the first to hear what we build next. We're growing a community for golfers, athletes, and active adults across the Gulf Coast who refuse to call it a day.
Thanks — we'll be in touch the moment pre-orders open.